“Even when Melissa and I were kids, the KCW logo was our silver,”
– Kimberly Groves, CEO of KCW
SILVER – “OUR SILVER”
Our silver logo is much more than a brand symbol for KCW, as it holds both nostalgia and sentiment. Much like the company, the logo has been passed down through our family and improved with time. Just as with our silver, the core values and foundation of KCW have endured and remained true to their original intention. Our logo represents over 35 years of hard work and dedication, surrounded by history, humility and consistency. Our silver remains strong and stable throughout the years and resembles what we build daily, not only internally with employees, but externally with projects. We are an engineering firm who strives to strengthen and improve the field of engineering daily.
BLUE + GREEN
This year brings color to KCW’s digital presence: the blue, a rich royal, and the green, a classic emerald. Inspired by our work outdoors, our new brand colors reflect KCW’s ability to both adapt as the field of engineering changes and to encourage those within it. With the consistency and trust of our silver and the boldness of our newest colors, we acknowledge the importance of remaining true to who KCW is at the core, while continuing to grow as the field of engineering does the same.
The colors we chose hold focused and specific symbolism to who KCW is and how we run our business. Blue is a color that represents calmness, honesty, and trustworthiness, all of which reflect KCW. Our clients and employees can feel at peace when working with us because of the experience and reliability we have built over the past 38 years. The relationships, skills and knowledge we have acquired make us an engineering firm our clients and employees can wholeheartedly trust.
Green is a color of growth and dependability, which is just what KCW has shown through our time in the business. The success and continual prosperity of our company does not go unnoticed by our team, clients or others around us. This down-to-earth color reflects the humility and generosity that KCW is dedicated to in our daily business practices.
We are excited to venture into 2017 with a bold digital presence and solid foundation.